Mitsubishi set to surge ahead as it joins forces with Imperial
Apr 07, 2011
• Imperial Holdings appointed as new distributor for Mitsubishi Motors in South Africa
• New focus will bring about strong marketing and continued good service in the local market
Johannesburg – Exciting times lie ahead for the Mitsubishi Motors brand which is set to surge ahead with a new distributor in the local market. On Friday 4 March, Mitsubishi Motor Corporation (MMC) signed a distribution agreement with Imperial Holdings (IH), a well known leader in the South African automotive market. Imperial Holdings will take over the responsibility from 1 July 2011 onwards. With renewed focus, this will take the Mitsubishi Motors brand into a new strategic direction in the South African market.
Mercedes-Benz South Africa (MBSA), the current distributor till 30 June 2011, has built and grown the Mitsubishi Motors brand in South Africa during the last 16 years. Achievements such as consistently being rated as benchmark in Competitive Customer Satisfaction Surveys for Service, producing vehicles of high quality in the East London plant, and establishing a class leading national dealer network, have all contributed to the creation of a strong reputation in the market.
The agreement with Mitsubishi Motors will allow Imperial Holdings to import and wholesale Mitsubishi Motors products such as the Triton model line-up, Pajero, Pajero Sport, Outlander and the Lancer models. Furthermore, MMC and IH have already begun together to evaluate and explore future product additions to the current model range.
The distribution will be held by Imperial Holdings, under the chairmanship of Osman Arbee, who is also the chairman of the Automotive Retail Division of Imperial Holdings. “As one of the automotive industry leaders, Imperial Holdings has the infrastructure and expertise to take the Mitsubishi brand successfully into the future in the South African automotive market”, says Mr. Arbee.
As a well-established brand in South Africa, Mitsubishi Motors products have over many years enjoyed strong customer appeal in the local market. “Customers can rest assured that they will continue to enjoy superior products, and experience the level of service and customer support to which they have been accustomed in the past, as there will be a seamless transition of the required support processes. We are confident that prospective and existing customers will enjoy and benefit from the superb market focus for which Imperial Holdings is renowned,” Mr Arbee concluded.
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